{"id":24,"date":"2022-11-30T18:47:53","date_gmt":"2022-11-30T17:47:53","guid":{"rendered":"https:\/\/www.sementis.fr\/?page_id=24"},"modified":"2024-06-14T14:02:27","modified_gmt":"2024-06-14T13:02:27","slug":"story","status":"publish","type":"page","link":"https:\/\/www.sementis.fr\/en\/story\/","title":{"rendered":"Story"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b5c3236\" data-block-id=\"b5c3236\"><style>.stk-b5c3236{margin-bottom:50px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b5c3236-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-26e6aec\" data-v=\"4\" data-block-id=\"26e6aec\"><style>.stk-26e6aec-inner-blocks{justify-content:center !important}.stk-26e6aec-container{background-color:var(--theme-palette-color-5,#113047) !important;background-image:url(https:\/\/www.sementis.fr\/wp-content\/uploads\/sites\/4\/2022\/12\/produits-accessoires-quotidien.webp) !important;padding-top:9% !important;padding-right:9% !important;padding-bottom:9% !important;padding-left:9% !important}.stk-26e6aec-container:before{background-color:var(--theme-palette-color-5,#113047) !important;opacity:0.7 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-26e6aec-container stk-hover-parent stk--has-background-overlay\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-26e6aec-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-24291e5\" id=\"our-story\" data-block-id=\"24291e5\"><style>.stk-24291e5{margin-right:9% !important;margin-bottom:0% !important;margin-left:9% !important}.stk-24291e5 .stk-block-heading__text{color:var(--theme-palette-color-8,#ffffff) !important}<\/style><h1 class=\"stk-block-heading__text has-text-color\">Our story<\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e34089e\" data-block-id=\"e34089e\"><style>.stk-e34089e{max-width:65% !important;margin-right:9% !important;margin-left:9% !important}.stk-e34089e .stk-block-text__text{color:var(--theme-palette-color-8,#ffffff) !important}<\/style><p class=\"stk-block-text__text has-text-color\">From importing bamboo toothbrushes in 2017 to working with brands to develop a complete local range of bathroom items and accessories by 2022.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ac0f986\" data-block-id=\"ac0f986\"><style>.stk-ac0f986{margin-right:9% !important;margin-left:9% !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ac0f986-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6392d87\" data-v=\"4\" data-block-id=\"6392d87\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6392d87-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6392d87-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-d1997d4\" data-block-id=\"d1997d4\"><style>.stk-d1997d4{border-top-left-radius:120px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-d1997d4 .stk-img-wrapper{width:80% !important;height:750px !important}.stk-d1997d4 .stk-img-wrapper img{object-position:50% 70% !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-811\" src=\"https:\/\/www.sementis.fr\/wp-content\/uploads\/sites\/4\/2022\/12\/produits-ecologiques-jaime-mes-dents.webp\" width=\"563\" height=\"1000\" srcset=\"https:\/\/www.sementis.fr\/en\/wp-content\/uploads\/sites\/7\/2022\/12\/produits-ecologiques-jaime-mes-dents.webp 563w, https:\/\/www.sementis.fr\/en\/wp-content\/uploads\/sites\/7\/2022\/12\/produits-ecologiques-jaime-mes-dents-169x300.webp 169w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-right stk-block stk-26f2cd7\" data-block-id=\"26f2cd7\"><style>.stk-26f2cd7{border-top-left-radius:120px !important;border-top-right-radius:120px !important;overflow:hidden !important;bottom:-30% !important;left:30% !important;position:absolute !important;z-index:3 !important}.stk-26f2cd7 .stk-img-wrapper{width:100% !important;height:750px !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-810\" src=\"https:\/\/www.sementis.fr\/wp-content\/uploads\/sites\/4\/2022\/12\/jaime-mes-dents-salon.webp\" width=\"750\" height=\"1000\" srcset=\"https:\/\/www.sementis.fr\/en\/wp-content\/uploads\/sites\/7\/2022\/12\/jaime-mes-dents-salon.webp 750w, https:\/\/www.sementis.fr\/en\/wp-content\/uploads\/sites\/7\/2022\/12\/jaime-mes-dents-salon-225x300.webp 225w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0eabb1c\" data-v=\"4\" data-block-id=\"0eabb1c\"><style>.stk-0eabb1c{align-self:center !important}.stk-0eabb1c-container{padding-left:5% !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0eabb1c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0eabb1c-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7016c9b\" id=\"before-sementis\" data-block-id=\"7016c9b\"><style>.stk-7016c9b{margin-bottom:10px !important}<\/style><h2 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">Before Sementis\u2026<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f92a006\" data-block-id=\"f92a006\"><style>.stk-f92a006{margin-bottom:10px !important}<\/style><p class=\"stk-block-text__text\">The company behind the Sementis industrial business is Althode. It was created in 2017 at the same time as the J&#8217;aime mes dents! brand. The original idea was to offer natural toothbrushes on a subscription basis. The idea? To enable French people to change their toothbrushes more regularly, and thus follow the recommendations of the UFSBD, without increasing the number of virgin plastic products on the market.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-921e305\" data-block-id=\"921e305\"><style>.stk-921e305{margin-bottom:10px !important}<\/style><p class=\"stk-block-text__text\">As of 2017, the aim is to manufacture as locally as possible! The problem: no manufacturer in France or Europe offers wood\u2026 The only solution: turn to Asia, where bamboo grows\u2026 and where over 95% of the 200 million toothbrushes sold in France are made.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e8581d7\" data-block-id=\"e8581d7\"><style>.stk-e8581d7{margin-bottom:10px !important}<\/style><p class=\"stk-block-text__text\">After several months\/years of research, we finally succeeded in finding European partners (Switzerland and Italy) for the manufacture of the toothbrushes, but we wanted to go even further in these areas\u2026<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b66c974\" data-block-id=\"b66c974\"><style>.stk-b66c974{margin-bottom:10px !important}<\/style><p class=\"stk-block-text__text\">Alongside all this, we&#8217;ve built up a real range of bathroom products and accessories that we manufacture or have manufactured by recognised, quality partners, 85% of them French (the remaining 15% European).<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-905f89d\" data-block-id=\"905f89d\"><style>.stk-905f89d{margin-bottom:10px !important}<\/style><p class=\"stk-block-text__text\">With 5 years&#8217; experience in eco-responsible bathroom products under their belts, Alexis Godicheau and Thomas Jeanvret have set themselves a new challenge: to develop a new business to help companies develop their range of accessories that are good for the planet and good for their customers.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-19e7b20\" data-block-id=\"19e7b20\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-e7c48ee\" data-block-id=\"e7c48ee\"><style>.stk-e7c48ee{margin-top:30px !important}.stk-e7c48ee .stk-button{padding-top:10px !important;padding-right:32px !important;padding-bottom:10px !important;padding-left:32px !important;background:var(--theme-palette-color-1,#DECE76) !important}.stk-e7c48ee .stk-button__inner-text{color:var(--theme-palette-color-4,#113047) !important;font-weight:700 !important}<\/style><a class=\"stk-link stk-button\" href=\"https:\/\/www.sementis.fr\/valeurs\/\"><span class=\"has-text-color stk-button__inner-text\">Our values<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-1aefc0c stk-block-background\" data-block-id=\"1aefc0c\"><style>.stk-1aefc0c{background-color:#eef3f6 !important;padding-top:5% !important;padding-right:9% !important;padding-bottom:5% !important;padding-left:9% !important;margin-bottom:0% !important;z-index:0 !important}.stk-1aefc0c:before{background-color:#eef3f6 !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-1aefc0c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4764ad4\" data-v=\"4\" data-block-id=\"4764ad4\"><style>.stk-4764ad4{align-self:center !important}.stk-4764ad4-container{padding-right:5% !important}@media screen and (min-width:768px){.stk-4764ad4{flex:var(--stk-flex-grow,1) 1 calc(60% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4764ad4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4764ad4-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2093c95\" id=\"the-next-adventure\" data-block-id=\"2093c95\"><style>.stk-2093c95{margin-bottom:10px !important}.stk-2093c95 .stk-block-heading__text{color:var(--theme-palette-color-4,#113047) !important}<\/style><h2 class=\"stk-block-heading__text has-text-color stk-block-heading--use-theme-margins\">The next adventure<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3bf67c0\" data-block-id=\"3bf67c0\"><style>.stk-3bf67c0{margin-bottom:10px !important}.stk-3bf67c0 .stk-block-text__text{color:var(--theme-palette-color-4,#113047) !important}<\/style><p class=\"stk-block-text__text has-text-color\">Today, Sementis supports cosmetics\/hygiene brands and laboratories in the design and manufacture of their own range of eco-responsible and local bathroom objects and accessories.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e3d94e6\" data-block-id=\"e3d94e6\"><style>.stk-e3d94e6{margin-bottom:10px !important}.stk-e3d94e6 .stk-block-text__text{color:var(--theme-palette-color-4,#113047) !important}<\/style><p class=\"stk-block-text__text has-text-color\">A revolution is underway among many brands, who are reviewing their entire range of cosmetics\/hygiene\/cleaning products. Their quest is for more local, healthier production (for themselves and the planet), limiting waste and the use of single-use plastic.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8a689cb\" data-block-id=\"8a689cb\"><style>.stk-8a689cb{margin-bottom:10px !important}.stk-8a689cb .stk-block-text__text{color:var(--theme-palette-color-4,#113047) !important}<\/style><p class=\"stk-block-text__text has-text-color\">Thanks to its multi-disciplinary team, Sementis is part of this approach for the accessories accompanying these new ranges, starting with the toothbrush.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2d3e6bf\" data-block-id=\"2d3e6bf\"><style>.stk-2d3e6bf{margin-bottom:10px !important}.stk-2d3e6bf .stk-block-text__text{color:var(--theme-palette-color-4,#113047) !important}<\/style><p class=\"stk-block-text__text has-text-color\">In October 2022, Sementis acquired the second state-of-the-art toothbrush production facility in France. Drawing on its experience, the team wanted to offer a complete range to meet the needs of today&#8217;s cosmetics brands and laboratories: adaptability, responsiveness and customisation are all on the agenda.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-f29ad49\" data-block-id=\"f29ad49\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-2142497\" data-block-id=\"2142497\"><style>.stk-2142497{margin-top:30px !important}.stk-2142497 .stk-button{padding-top:10px !important;padding-right:32px !important;padding-bottom:10px !important;padding-left:32px !important;background:var(--theme-palette-color-1,#DECE76) !important}.stk-2142497 .stk-button .stk--inner-svg svg:last-child,.stk-2142497 .stk-button .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-5,#113047) !important}.stk-2142497 .stk-button__inner-text{color:var(--theme-palette-color-4,#113047) !important;font-weight:700 !important}<\/style><a class=\"stk-link stk-button\" href=\"https:\/\/www.sementis.fr\/savoir-faire\/\"><span class=\"has-text-color stk-button__inner-text\">Discover our expertise<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8574461\" data-v=\"4\" data-block-id=\"8574461\"><style>.stk-8574461{align-self:center !important}@media screen and (min-width:768px){.stk-8574461{flex:var(--stk-flex-grow,1) 1 calc(40% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8574461-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8574461-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-4cee85b\" data-block-id=\"4cee85b\"><style>.stk-4cee85b{border-top-right-radius:20px !important;border-bottom-right-radius:120px !important;border-bottom-left-radius:20px !important;overflow:hidden !important}.stk-4cee85b .stk-img-wrapper{width:100% !important;height:700px !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-812\" src=\"https:\/\/www.sementis.fr\/wp-content\/uploads\/sites\/4\/2022\/12\/fabrication-francaise-brosse-a-dents.webp\" width=\"750\" height=\"1000\" srcset=\"https:\/\/www.sementis.fr\/en\/wp-content\/uploads\/sites\/7\/2022\/12\/fabrication-francaise-brosse-a-dents.webp 750w, https:\/\/www.sementis.fr\/en\/wp-content\/uploads\/sites\/7\/2022\/12\/fabrication-francaise-brosse-a-dents-225x300.webp 225w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-1d80edf\" data-block-id=\"1d80edf\"><style>.stk-1d80edf{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-bottom:0% !important;z-index:2 !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-1d80edf-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9425c04\" data-v=\"4\" data-block-id=\"9425c04\"><style>.stk-9425c04-container{background-color:var(--theme-palette-color-8,#ffffff) !important;background-image:url(https:\/\/www.sementis.fr\/wp-content\/uploads\/sites\/4\/2022\/11\/logo-sementis-bleu.svg) !important;background-repeat:no-repeat !important;background-size:95% !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}.stk-9425c04-container:before{background-color:var(--theme-palette-color-8,#ffffff) !important;opacity:0.7 !important}.stk-9425c04{z-index:1 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9425c04-container stk--has-background-overlay\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-9425c04-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-7073113\" data-block-id=\"7073113\"><style>.stk-7073113{margin-right:18% !important;margin-bottom:9% !important;margin-left:18% !important}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-left stk-block-content stk-content-align stk-7073113-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9ce0a05\" data-v=\"4\" data-block-id=\"9ce0a05\"><style>.stk-9ce0a05{margin-top:10% !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9ce0a05-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9ce0a05-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7f57d05\" id=\"sementis-team\" data-block-id=\"7f57d05\"><style>.stk-7f57d05{align-items:flex-start !important;margin-bottom:10px !important;display:flex !important}<\/style><h2 class=\"stk-block-heading__text\">Sementis team<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a6895ed\" data-block-id=\"a6895ed\"><style>.stk-a6895ed .stk-block-text__text{color:var(--theme-palette-color-4,#113047) !important}<\/style><p class=\"stk-block-text__text has-text-color\">From marketing and logistics to sales, methods, production and quality, Sementis brings together energies that converge towards a single objective: to develop objects that make sense in terms of the current and future climate, energy and social challenges.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-e919aad\" data-block-id=\"e919aad\"><style>.stk-e919aad{border-top-left-radius:30px !important;border-top-right-radius:30px !important;border-bottom-right-radius:30px !important;border-bottom-left-radius:30px !important;overflow:hidden !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-326\" src=\"https:\/\/www.sementis.fr\/wp-content\/uploads\/sites\/4\/2022\/12\/equipe-sementis.webp\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.sementis.fr\/en\/wp-content\/uploads\/sites\/7\/2022\/12\/equipe-sementis.webp 1000w, https:\/\/www.sementis.fr\/en\/wp-content\/uploads\/sites\/7\/2022\/12\/equipe-sementis-300x225.webp 300w, https:\/\/www.sementis.fr\/en\/wp-content\/uploads\/sites\/7\/2022\/12\/equipe-sementis-768x576.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our story From importing bamboo toothbrushes in 2017 to working with brands to develop a complete local range of bathroom items and accessories by 2022. Before Sementis\u2026 The company behind the Sementis industrial business is Althode. It was created in 2017 at the same time as the J&#8217;aime mes dents! brand. 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